How to implement augmented reality in bartending?

We are living in very exciting times due to the many changes that we are experiencing thanks to technology. One of the most promising technologies available today is the use of augmented reality.

It is clear that technology today advances at fast and dizzying steps. The truth is that on many occasions, these new technologies do not have proper use. We do not perceive the benefits that they can bring to a lot of businesses.

There are many ways in which bartending services can benefit from the use of augmented reality. The most powerful way is by creating animations that people can see on the glass itself. This can be an amazing way to boost any specific brand. Also, to run an announcement on a new discount the bar is having.

Are you ever heard before about augmented reality and do you know how it works?

First of all and before talking about how augmented reality applies to bartending. It is important to know a little about what the augmented reality that so many talk about today. Which has become a widely used tool in almost all aspects of life.

Today, real estate sellers do not have to go physically to show an apartment or a house. It is enough that they have the necessary technology to show customers the interior of the house or apartment. With all its details, using augmented reality.

It is also not strange to see in schools and colleges in countries like Japan and other advanced countries. As children instead of reading a book or entering the computer to know everything about dinosaur through augmented reality. They can see “Live” to almost life-size dinosaurs walking in the classroom.

The truth is that although all this seems taken from a science fiction movie. The truth is that it is far from being fiction. The best thing is that more and more companies, businesses and professions are using this technology. They do it to provide their customers and users a better experience in every way.

What is augmented reality and how does it work?

Augmented reality, which we know as AR, is a technology that superimposes various virtual elements. Both on our personal vision of reality and which increasingly receives more demand from users in all parts of the world. This happens as it has become a powerful sales and marketing tool.

Augmented reality emerged in 1992 thanks to the scientist Thomas Caudell. He discovered it while he was in the process of developing one of the most famous airplanes in the world. The Boeing 747. Workers wasted time when trying to interpret the instructions. Therefore, it occurred to him that it would be better if they had a screen. One with step by step info on the assembly and installation process.

From there, all series of technologies dedicated to augmented reality have emerged. Such as the Pokemon Go fever, in 2016. Where everyone spent months searching for Pokemon in their cities, through an entertaining game based on augmented reality.

Since we know a little more about it. Now perhaps you are wondering how this augmented reality applies in professions such as bartending. Because the answer is that it applies in several ways. That is precisely what we are going to do

How to implement augmented reality

The application of augmented reality in the bartending profession and the bar business is already a reality. Today there is in Washington the first Bar – Museum that offers augmented reality technology. Which is a success because in the months that it inaugurated, thousands of people had already visited it.

For example , you can enjoy a cocktail seasoned with a bit of augmented reality, incredible isn’t it?

This is just one example of the various ways in which augmented reality applies to bartending. Since the possibilities are many and some of them are already part of the daily activities of various bars and restaurants around the world..

For example, if a glass uses a barcode, the person who is having a drink can scan the glass with their smartphone. Through this process there will be all kinds of animations happening. This is an excellent way to catch the attention of people attending the bar. Moreover, creating calls to action that make people want to buy a certain drink. Plus, they can take advantage of a specific offer and sell more drinks.

In these cases, as mentioned at the beginning, augmented reality is ideals for barsNot only as a different option to entertain and show the customer something new. Also as a way to carry out marketing and sales for your business and with excellent results.

A great scenario would be if a bunch of people are watching a game at a bar.  The bar wants to take full advantage of augmented reality. The bartender can tell each person that the glass they have can be scanned. When scanned, they can check several promotions during the game only.

This is an excellent way to remind people to check their drinks with their phones. To uncover discounts and special VIP deals. However, the possibilities are limitless and the bartender can always make sure that he reminds people to scan their drinks every hour.+

Another great example

Once again, this is an excellent example of how through augmented reality. It is possible to approach your customers in a different way. At the same time, promote all the drinks, cocktails, and services that your bar offers..

Now there are many mobile bartending services that can benefit from providing an augmented reality option to their customers. The idea is to get more bartenders and bar owners to seek alliances with augmented reality creators that can help them boost their promotional efforts.

When referring to this specifically, it is where it becomes necessary for both the owners of bars and establishments. Places where events happen, as well as the bartenders themselves to learn a little about all these new technologies. Techs that are now accessible to everyone and that could generate significant income since they would be attracting a more diverse audience that increasingly has to have technology that makes their lives easier.

Creating a whole new layer of engagement

When someone likes to hire bartenders, they expect the service to be simply about serving the drinks. Augmented reality can add a whole new layer of interaction if the glasses trigger all kinds of animations.

In this case, we only refer to animation of the glasses or bottles, but without a doubt. If you want to be creative, other ways and ideas will always arise to implement augmented reality in businesses such as bars, restaurants and event rooms.

There are many exciting ways for augmented reality to help enhance the bar experience. This technology is still quite young, but it has proven very promising. Also useful for all kinds of industries.

It is important to emphasize that every bartender is not only there to serve customers and keep them satisfied. Also in some way, they have to sell the image of the bar, its products and services, for this reason it is important that they know all these technologies that They are emerging to generate ideas of how they can be used for the benefit of the bar, its owners and their own.

Augmented reality not only represents a new way of serving customers and entertaining them, but it has undoubtedly become a way of selling and marketing businesses and their products and services.

Questions and Answers

Final thoughts

The world is changing in many different ways and the way that business owners are interacting with people is also changing. Bartending is one of the many business models that can benefit from technology.

Augmented reality is definitely one of the ways in which this can take place and the coming decade is going to be quite interesting. As far as the reach and the influence that AR can have in marketing. Augmented reality contonues to evolve day by day.